New immersive 'Monopoly' production by Sellador to open in London
| By Nicholas Ephram Ryan Daniels
An immersive production of the popular board game Monopoly is set to open in London in 2020, marking a new partnership between Sellador and Hasbro Inc. The game has been making headlines in recent weeks as a trailer for the new film, The Mandela Effect, has cast the spotlight on the commonly shared false memory that Rich Uncle Pennybags (aka "The Monopoly Man") wore a monocle, which he, in fact, never has.
Monopoly "to pass go" in London next year
It has been confirmed that a brand-new immersive production of Monopoly is set to take over "Park Lane" and "Mayfair" next year, it has been confirmed. Hasbro Inc. has entered into a partnership with international theatre producer Sellador Worldwide who together will be adapting the famous board game brand into a fully immersive event. Similar to The Great Gatsby and The Wolf of Wall Street, the new Monopoly experience will open at a secret venue in London that has yet to be announced.
An immersive Monopoly experience? Won't that go on for hours on end?
In contrast to actually playing Monopoly, which has the tendency to drag on for hours, the immersive Monopoly experience will incorporate just 75 minutes of challenges and activities, which teams must race to complete in order to move across the board and buy up their property. Whether "Get Out of Jail Free" cards will be involved remains to be seen.
About the new partnership and the new Monopoly event
Sellador and Hasbro's new partnership plan on developing a whole range of interactive experiences in order to broaden the Hasbro brand's portfolio and Monopoly is only just the beginning.
David Hutchinson, CEO of Sellador Worldwide, said: "We've been working for over a year with Hasbro on this exciting partnership, developing our concept and vision to bring one of the world's biggest board game brands to life in this thrilling experiential theatre landscape."
Matt Proulx, Vice President of Location Based Entertainment at Hasbro, firther commented: "It's incredibly exciting to finally be announcing our future plans with the team at Selladoor Worldwide. Launching the Monopoly experience in London next year is just the beginning and we're excited to bring more of our iconic brands to the stage in the future."
What's next for the immersive scene in London's West End? Hungry Hungry Hippos? Clue? Ouija? (Okay, maybe that one would be too scary) Or perhaps a good ol' Frogger experience. Who knows. Anything is possible! Stay tuned.