Remaining time: 

    New immersive 'Monopoly' production by Sellador to open in London

    An immersive production of the popular board game Monopoly is set to open in London in 2020, marking a new partnership between Sellador and Hasbro Inc. The game has been making headlines in recent weeks as a trailer for the new film, The Mandela Effect, has cast the spotlight on the commonly shared false memory that Rich Uncle Pennybags (aka "The Monopoly Man") wore a monocle, which he, in fact, never has.

    New immersive 'Monopoly' production by Sellador to open in London
    Monopoly will soon be 'literally' blown out of proportion in a new life-size, immersive experience in London.

    Monopoly "to pass go" in London next year

    It has been confirmed that a brand-new immersive production of Monopoly is set to take over "Park Lane" and "Mayfair" next year, it has been confirmed. Hasbro Inc. has entered into a partnership with international theatre producer Sellador Worldwide who together will be adapting the famous board game brand into a fully immersive event. Similar to The Great Gatsby and The Wolf of Wall Street, the new Monopoly experience will open at a secret venue in London that has yet to be announced.

    An immersive Monopoly experience? Won't that go on for hours on end? 

    In contrast to actually playing Monopoly, which has the tendency to drag on for hours, the immersive Monopoly experience will incorporate just 75 minutes of challenges and activities, which teams must race to complete in order to move across the board and buy up their property. Whether "Get Out of Jail Free" cards will be involved remains to be seen.

    About the new partnership and the new Monopoly event

    Sellador and Hasbro's new partnership plan on developing a whole range of interactive experiences in order to broaden the Hasbro brand's portfolio and Monopoly is only just the beginning.

    David Hutchinson, CEO of Sellador Worldwide, said: "We've been working for over a year with Hasbro on this exciting partnership, developing our concept and vision to bring one of the world's biggest board game brands to life in this thrilling experiential theatre landscape."

    Matt Proulx, Vice President of Location Based Entertainment at Hasbro, firther commented: "It's incredibly exciting to finally be announcing our future plans with the team at Selladoor Worldwide. Launching the Monopoly experience in London next year is just the beginning and we're excited to bring more of our iconic brands to the stage in the future."

    What's next for the immersive scene in London's West End? Hungry Hungry Hippos? Clue? Ouija? (Okay, maybe that one would be too scary) Or perhaps a good ol' Frogger experience. Who knows. Anything is possible! Stay tuned.


    Nicholas Ephram Ryan Daniels

    Ephram is a jack of all trades and enjoys attending theatre, classical music concerts and the opera.


    Related news

    Samuel Bailey's Shook play to transfer to Trafalgar Studios

    Posted on | By Nicholas Ephram Ryan Daniels |

    It has been confirmed that Shook will transfer to the West End this Spring after receiving its world premiere at... Read more

    Riverside Studios now reopened and offering a unique theatre experience!

    Posted on | By Nicholas Ephram Ryan Daniels |

    A lot has changed at Riverside Studios in the past five years. Having closed its doors back in 2014 to... Read more

    BR - show tile

    Baby Reindeer returns to London to play at the Ambassadors Theatre

    Posted on | By Nicholas Ephram Ryan Daniels |

    After receiving overwhelming critical acclaim at last year's Edinburgh Festival Fringe and following a sell-... Read more

    Follow us for instant updates and special offers

    Sign up to our mailing list and be the first to hear about new West End shows and exclusive ticket discounts. We value your privacy. You can unsubscribe at any time. But we hope you won’t!